">The Diamond Collar TV Show On OWN Skip to main content

The Diamond Collar TV Show

The Oprah Winfrey Network contracted the founders of "The Diamond Collar", James Guiliani and Madelena Perrelli to film a reality series based on their lives which revolves around saving animals and their dream to start an animal rescue/sanctuary. The show aired for 1 season which consisted of 10 episodes

 "The Diamond Collar" tv show AKA "Dogfellas" originally aired in 03/ 2013 on the OWN network. Reaired on 3/6/16 on the "Discovery Family Channel" The show is a series about our love for animals and how we try to enrich their lives whether with quality products in our store and on our web site or rescuing animals. The opening of our sanctuary "Keno's Animal Rescue" was also part of the show!

About the Show
As a street enforcer for the mafia, James Guiliani spent years running with John Gotti's crew. But after a life-changing encounter with a stray dog, James found a new purpose, and now runs a top dog grooming parlor in Brooklyn—The Diamond Collar—pampering pooches with the love of his life, Lena Perrelli, and rescuing abused and abandoned animals throughout the borough. But life as Brooklyn's top dog groomer and rescuer is more complicated than it ever was in the mob. With a constant battle to pay the bills and a revolving door of colorful customers, James and Lena have their hands full. From old "associates" to unpredictable rescue missions and unruly employees, James and Lena try to maintain some semblance of normalcy in their bizarre, heartfelt and hilarious life.

Directed by: Alan Sims

James Guiliani
Madelena Perrelli

 Produced by NERD TV

About Us


 Thank you for your interest in The Diamond Collar Dog Boutique and Grooming Salon, Our pet-friendly establishment has several full-time greeters to make you and your pets feel welcome. We have two Shih-tzu's, Gizmo and Cucuzza; a Pug named Brock; a long haired Chihuahua named Princess; Bosco a Laso-Shit mix; and one evil little mixed breed dog, Eva. On most days you will find them hanging out with us in our store so there's always someone for your pups to play with while you shop or browse our store! We also have 28 rescue cats, Spaz, Boots, Oreo, Princess, Gidget, Maxie, Sassy, and Meeska just to name a few (but they're not always in the shop). Brock is the main reason I decided to open a dog boutique. I would try to take him out for a walk in the colder months and he would run and hide. I realized he was cold, really cold and would rather stay indoors than go out for his much loved walk. I tried to find him a sweater or jacket in the local neighborhood dog stores but they had a very limited inventory. They might have one small and 2 xsmalls or whatever but they never had his size or variety of styles. So here we are! With a huge inventory of Dog clothes for all sizes and styles. We also carry a large variety of pet food and health products; from holistic dog and cat foods and treats to Designer Collars. Our site is updated daily so please come back often to see our new additions! If there is something you might like and don't see please feel free to call us and we will do our best to locate that item. We have also opened up our newest Dog Grooming Salon right here in Brooklyn! We use only the finest dog shampoos and dog conditioners such as Quadrupeds and Cain & Able. Your pet will be pampered in our salon-like atmosphere! If you live or are visiting Brooklyn please come by our store and browse around! We welcome you and your friendly pets! By the way, we carry many items in store that aren't on the web site. So come on by and check it out!

The Diamond Collar
7101 13th Ave
Brooklyn, NY
United States

Author Madelena Perrelli can be found on Google+


NYC Pet Boutique Without 
The Big City Prices!

email usour twitterour facebook page pintrestlinkdin youtube
Site Mailing List  Sign Guest Book  View Guest Book 

©2006-2022 The Diamond Collar

 Fancy Collars, Custom Leather Collars, Dog Clothing, Leather Dog Harnesses, Small Dog Harnesses, Dogo Pet, Dog Coats, & More.

Terms and condition

Design Your Own Website, Today!
iBuilt Design Software
Give it a try for Free